Defining UTA's brand identity
to enhance our reputation and visibility by launching the Maverick Factor campaign and assessing long-term messaging.
UTA utilizes a comprehensive and dynamic framework to measure our progress on metrics associated with our strategic plan. We employ a combination of key performance indicators (KPIs) and qualitative assessments to gauge advancements in various areas, including graduation rates, employee engagement, annual fundraising, and total research expenditures.
View our progress dashboard