University of Texas Arlington:
Communication Department
Visual identity is but one aspect of The University of Texas at Arlington's brand. The University communicates its identity to many audiences in many ways: printed pieces, Web sites, signage, advertising, promotional products and more. With the recent addition of the new mascot, the University of Texas Arlington wanted our help assessing its integration into the University's exisiting identity system. Our goal was to provide insight into how each of the three logos should be implemented and used.