Entrepreneurship: Studio CreaTec Challenge

The Studio Createc Challenge, initiated by The Art and Art History Department, is a idea competition established in order to encourage and develop creativity, ideation, and collaboration among the various departments and colleges at UTA. As our cultural, technological and business environments are more interconnected than ever, The Studio Createc Challenge calls for innovative, interdisciplinary student teams to create and develop ventures responding to this new landscape. Over $10,000 in cash prizes and start-up resources will be provided to teams with viable solutions and sustainable ideas that successfully address the intersection of culture, business, and technology today.

  • Mission
  • collaborate, create, inform, share, expand
  • Goals
  • increase innovation, ideation, collaboration across the university
  • create an environment that rewards cross disciplinary teamwork
  • provide funding, mentorship, networking, and other resources to help accelerate an idea into a start-up
  • create and develop solutions that have a meaningful impact on our environment, our community, and our health
  • About
  • a competition awarding cash prize, startup support and mentoring for viable ideas that addresses the intersection of culture, business and technology
  • campus wide competition to encourage cross disciplinary collaboration resulting in creative, innovative ideas that have potential commercial value, impact, and sustainability
  • a start-up competition that guides student concepts from ideas to fundable business models.
  • Outcomes
  • create environment that fosters cross disciplinary interaction
  • elevate visibility of creativity and innovation by UTA students
  • enhance entrepreneurial opportunities for students
  • Prizes
  • over $10,000 in cash and prizes, including; launch package with Tech FW, workshops, support services, mentorship, assistance in prototyping, website development, pr, design and identity expertise

Mark Your Calendar
Important dates = announcement-build-competition-finalists-award

November 20 Information sessions/meet and greet/development of teams. (Startup Lounge 12-2)
January 29 Information sessions/meet and greet/development of teams. (Startup Lounge 12-2)
February 2 Ideation, collaboration and project management workshop. (Library Atrium 12-2)
February 12 Workshop: developing a business model. (Library Atrium 12-2)
February 19 Workshop: executive summary. (Library Atrium 12-2)
February 26 Workshop: video pitching. (Location TBD 12-2)
March 4 One-on-one. (Location TBD 12-2)
March 11 Last day to submit proposals
March 25 Finalists announced
April 1 Workshop for Finalists. (Start-up Lounge 12-2)
April 8 Workshop for Finalists. (Start-up Lounge 12-2)
April 29 Finalist presentation. (Library Atrium 12-2)

Competition format = First round = executive summary plus 2 minute video pitch submitted via Slideroom Second round = formal slide presentation to panel of judges


I have a great idea, how can I find a team?
We will be having events(information session, meet and greet, speed dating) to help students find synergy, knowledge bases, and necessary skillsets in order to develop their teams.

Some teams are entering ideas they've already begun to develop, and my team is starting from scratch. Do they have an advantage?
There will be opportunities for you to receive advice, help, and feedback to help further develop and refine your idea.

What criteria will the Judging Committee use?
Judges will look at the market size and opportunity, quality of product or service, competitive positioning, team makeup and passion to assess.

Does my idea have to be for profit?
Yes. This is a venture competition

I am a UTA Alumnus, can I apply?
No, this year we are limiting applications to UTA undergrad and grad students only

Does UTA own the intellectual property (IP) associated with my proposal?
No, The IP will belong to students who create and submit ideas.

Eligibility, Rules and Guidelines

  • any grad or undergrad enrolled full time at UTA
  • for this competition, each interdisciplinary team must identify at least three distinct member roles; teams might include artist/designer, business, and engineer
  • teams of at least 3 that must include at least one art major
  • each team must designate one person responsible for communication throughout the competition
  • all team members must be present for competition
  • designed with an emphasis on new ideas


Selection Criteria

  • feasibility of business model
  • market size, opportunity, and competitive positioning
  • team qualifications
  • overall feasibility of venture

Proposals for entry = components of executive summary + 2 minute video pitch

  • Team Name
  • The following for each student participating in the group:
    Name, Major and Email.
  • Executive summary (attach)*
  • A 2-minute elevator pitch video (attach)
  • (* = see below)
  • All of these are due March 11, 2016.
The selection criteria will include:
  • Value proposition
  • Quality of the product, service, or solution
  • Market size, opportunity, and competitive positioning
  • Team qualifications
  • Overall feasibility of venture
*Include the following in your executive summary/overview (2 pages max):
  1. One-sentence summary of your idea(pitch)
  2. Problem/opportunity –pain you are alleviating or pleasure you are providing
  3. value proposition –explain pain/pleasure
  4. Underlying Magic –explain technology, magic, or secret sauce behind your product
  5. Business model – explain who has your $ and how you are going to get it into your pocket
  6. Go-to-Marktet Plan –how you will reach your customer
  7. Competitive environment –view of competitive landscape

Finalist presentations =10 minute presentation of 12 slides(pitch deck) plus 10 minute question from judges

  1. Introduction
  2. Team
  3. Problem
  4. Advantage
  5. Solution
  6. Product
  7. Traction
  8. Market
  9. Competition
  10. Business Model
  11. Investing
  12. Contact

Links and Resources


Previous STUDIO: CREATEC projects

Case Study 1
La Sweet Vida
In summer 2013, Kyle Smith, director of the UTA Center for Community Service Learning, approached Senior Lecturer and Film/Video Area Coordinator Mark Clive about a $25,000 grant opportunity from the Ford Motor Company Fund. The Ford College Community Challenge was designed to empower student-led projects at higher education organizations to catalyze community-building projects that address pressing local needs around the theme "Building Sustainable Communities."

Students of the Art+Art History Film and Visual Communication Design program were instrumental in securing the grant with the creation of a short film that highlighted the efforts of the free medical clinic at Mission Arlington and its vital role in the community.


Syria: The Effect of Forced Migration on People and Communities

The Studio: Createc team is currently writing a grant to be funded by the National Education Association (NEA) for the production of a documentary film that willseek to capture the challenging dynamics of resettlement. The film aims to examine the effects on a refugee’s social position while exploring resettlement policies and those who implement them. Co-ethnics in the broader diaspora who have resettled in different countries—as well as the worldviews they share with those left behind—are also set to play a critical role in the film.

The Co-PI and SME on this project will be Dr. Faith Nibbs, UTA alumnus, Research Assistant Professor, and Director of the Forced Migration Integration Project in the Department of Anthropology at Southern Methodist University. Supporting this project will be Patty Newton, film lecturer (producer), and 2 to 5 graduate and undergraduate students from the Film/Video program.


This spring, the UTA School of Social Work approached Studio: CreaTec for collaboration with their project known as Connections, a school-based holistic teen pregnancy and STD-reduction intervention program targeted at academically at-risk youths, ages 16 to 19. Connections builds on findings from current researchers and evaluators, funded by the Office of Adolescent Health and the Office Adolescent Pregnancy Prevention, which indicate relationship building is an essential component to successful pregnancy-prevention strategies. Based on a Positive Youth Development framework, the premise behind the Connections intervention is the concept that youths are better equipped to make key decisions when they are able to establish positive connections with caring individuals.

A+AH students will produce 5 short films, promotional materials (including a promo poster and post message email blast), an iPad app for use in conferences, and a Web page for post-conference following.

Case Study 1
Remember Wilberg
The Studio: CreaTec team was approached in early 2014 about collaboration between UTA's Division for Enterprise Development and Art+Art History Department, and Safety Solutions International occupational health and safety training company.


UTA received a $1.3 million grant from the Centers for Disease Control and Prevention (CDC) and the National Institute of Occupational Safety and Health (NIOSH) to produce an oral history documentary for the U.S. mining industry, focusing on fire hazards in underground operations, as well as general hazard recognition and accident investigation issues. The film’s title is derived from the Wilberg coal mine in Emery County, Utah, site of a tragic fire that claimed 27 lives in 1984. The grant will also be used to develop accompanying multi-media components and foster leadership skills among first-line supervisors over the next three years. The production team for this film includes both graduate and undergraduate students, giving them valuable experience in the production of a high-level documentary film. As the project approaches the final quarter of first-year funding, 3 undergraduate and 2 graduate students are set to create animation and graphic design for the film and its promotional materials. The project’s tentative completion date is set for fall 2016.

Play It Safe

The UTA School of Social Work is once more counting on the Studio: CreaTe© team to create short films and informational graphics for Play it Safe, a program that prepares trainers for presenting sensitive information about sexual abuse. The school has approached the Meadows Foundation to fund an existing program. This project will include promotional materials and a Web site with testing capabilities. A projected startup is slated for fall 2016.

Nuclear Regulatory Commission

The Studio: CreaTec team collaborated with the Department of Mechanical & Aerospace Engineering (DMAE) from 2011-2013 on the development of a Web site application, funded by a grant estimated at $128,000. The project was completed in conjunction with the Nuclear Regulatory Commission, an independent agency of the United States government that oversees reactor safety and security, reactor licensing and renewal, radioactive material safety, security and licensing, and spent-fuel management (including storage, security, recycling and disposal). The Web application aimed to educate various entities, both national and international, about nuclear energy and regulation.

Case Study 1
Foster and Adoptive Care for Osage Tribal Nation
The Osage Tribal Nation is an indigenous tribal populace residing primarily in northeast Oklahoma with multiple communities established throughout the United States. The Osage Tribal Nation's Social Services Agency requested a DVD that would educate Osage families throughout the country about the benefits of adopting and offering foster care to Osage children.

The project was part of the “Mountains and Plains Child Welfare Implementation Project,” funded with a 9 million dollar national grant through the UTA School of Social Work.

AIDS Prevention Project
Another proposed project from the UTA School of Social Work is an AIDS prevention initiative for which students will provide 18 hours of narrative film on the subject, including graphics and animation, as well as promotional materials and a Web site to a worldwide audience. This grant is from the U.S. Substance Abuse and Health Services Administration (SAMSA), and is projected to begin in 2016.