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Visiting Designer: Ping Xu


Visual communication utilizes visual aides and tools to invoke greater power in

conveying of ideas, concepts, content, and information. It is also used to create discourse

of various topics and subjects. The area has expanded to include a multitude of visual

disciplines and media; print, signage, package, web, video, animation, illustration,

photography, and traditional arts.


I pursue my understanding of visual communications by researching new technologies of

the digital age, digital ethnography, and visual aesthetics.


The digital media of today is no longer confined to static aspects; there is video,

motion graphics, interaction, and Internet as well. The technological capabilities

of both digital hardware and software have only expanded the possibilities and increased

their use. This is turn has directly influenced visual communications. The affects

range from the tools visual communicators use to the media that define the discipline.

Ethnography is able to observe the interaction of people and culture with the new

digital environment; that is generating new social responsibilities from the visual

communicator. The communicator is now challenged with exploring new role definitions

and responsibilities. People call graphic design as interactive design sometimes. A

qualified visual communicator should be capable of having multiple skills on multiple

aspects. A graphic designer should handle many areas on both traditional way and digital

form such as 2D design, photography, and illustration also.