Marketing Professor’s Article Recognized Among 50 Most Outstanding in Management Research Worldwide

August 29, 2011—Xueming Luo, the Eunice and James L. West Distinguished Professor of Marketing, has won one of the prestigious 50 Emerald Management Reviews Citations of Excellence Awards for 2011. Now in their fifteenth year, these distinguished annual awards recognize the 50 most outstanding articles published by the top 300 management journals in the world. Dr. Luo’s article "Neglected outcomes of customer satisfaction," co-authored with University of Mannheim professor Dr. Christian Homburg, was originally published in the Journal of Marketing in 2007.
Emerald Management Reviews is a vast database of 280,000+ article abstracts from the top 300 management publications worldwide, as selected by an independent accreditation board of industry experts. Publications on the prestigious Emerald Management Reviews Coverage List include Harvard Business Review, Journal of Marketing, Journal of Finance, Strategic Management Journal, MIT Sloan Management Review, and McKinsey Quarterly.
While all publications on the list are already guaranteed to be of the highest quality, having been through a rigorous accreditation process, just 50 articles across the whole database are singled out for special praise and awarded a Citation of Excellence. These articles were chosen based on a three-year analysis of citations and research impact.
With 15,000 article abstracts added to the Emerald Management Reviews database annually, receiving a Citation of Excellence is an extraordinary achievement and represents one of the highest accolades that an author can achieve.
"It is a tremendous honor to be recognized for this award," says Dr. Luo. "I greatly appreciate this acknowledgement of my work. I am grateful to contribute to the growing dialogue of research in the management field."
Dr. Luo’s research focuses on customer metrics, econometric modeling and the marketing-finance interface. Between 2005-2010, he ranks first among marketing scholars in North America contributing to an elite journal in the field, the Journal of Marketing.
A full list of the 2011 winners, as well as lists of previous winners, is available online.

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