UTA Business Building

UTA Marketing Ph.D. Program Recognized For Research

  Dr. Xueming Luo     August 24, 2012—The University of Texas at Arlington was recognized in the top five of doctoral marketing programs worldwide according to a study presented at the American Marketing Association Summer Educators' Conference in August. The study also ranks UT Arlington marketing professor Dr. Xueming Luo first among marketing scholars worldwide for the scholarly impact of his published works. The rankings were accessed by measuring scholarly excellence and research impact based on top tier marketing journal citations.

The paper, "Using the RFM Model to Rank Doctoral Marketing Programs" by Matt Elbeck and Brian Vander Schee, ranks doctoral marketing programs using a contemporary measure of scholarly impact. Rather than simply ranking institutions based on the total number of faculty authored publications, Elbeck and Schee measure scholarly impact by analyzing the number of citations of the articles published in top tier marketing journals between 2006 and 2010. The authors underscore that 90 percent of published articles in academic journals are never cited.

Institutions with marketing faculty receiving at least 100 citations were categorized as preeminent, which is at above the 98th percentile of all articles published in the five most important marketing journals. UT Arlington ranks fifth with 195 citations, higher than Harvard University (185 citations), Stanford University (156 citations) and UT Austin (117 citations) in top tier marketing journals between 2006 and 2010.

Dr. Luo was recognized as the most cited individual scholar worldwide with 195 citations of his eligible works in top tier marketing journals between 2006 and 2010. “This study is an acknowledgement of the extraordinary basic and applied research Dr. Luo has consistently produced over the last several years,” says David Gray, dean of the College of Business. “I’m delighted that he is recognized not only for his productivity but more importantly for the quality and relevance of his work.”

“I feel lucky to be part of our research team in the College of Business that offers high research productivity and impact. The quality of our PH.D. program is important for enhancing and sustaining UTA’s research reputation worldwide. I’m elated by this recognition of our PH.D. program published by AMA,” says Xueming Luo.

Dr. Xueming Luo is the Eunice & James L. West Distinguished Professor of Marketing in the College of Business at the University of Texas at Arlington. He has been a visiting research scholar in Yale School of Management at Yale University, University of Mannheim (Germany), Munich School of Management, Ludwig-Maximilians-Universität München (Germany), and Peking University (China). His current research focuses on online group-buying, social targeting ads, mobile consumption, social networks, customer metrics, dynamics effects, organizational strategies, and the marketing-finance interface.
 

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The University of Texas at Arlington College of Business is home to innovative educators who know business—a place where blazing new trails is the norm. One of the largest business schools in the nation, the college prepares more than 5,500 students each year for their roles as leaders, innovators and influencers in the global community. The AACSB—accredited College of Business is among the nation’s most productive business schools in published academic research.