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    UTA College of Business

MBA with Specialization in Marketing

Marketing is the critical driving force of any successful organization. In focusing on the satisfaction of customer needs, marketing is fundamental to an organization's overall strategy. Marketing is the study of how to facilitate exchanges between one business and another and between business and consumers. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. These and other marketing activities are grounded on a foundation of understanding the customer -- who are they today and likely to be tomorrow, what do they want, how people decide what to buy, and what happens after people make a purchase.

Students in MBA with marketing specialization are given the skills to develop new product strategy, set prices, devise advertising policy, enhance distribution, and to stay on the cutting edge of trends such as the impact of the Internet. The marketing concentration prepares students for careers in areas such as consulting, brand management, market research, international marketing, marketing of financial services.

Career Options

brand manager (consumer products), product manager (industrial products), advertising account executive, account supervisor, services marketing, retailing, sales manager

Your specialization requires 9-18 credit hours of marketing coursework. Also, you require 18 hours of advanced course work outside your specialty which can be selected from any graduate business courses. You may choose your electives from the following list:

  • 5199 GRADUATE MARKETING INTERNSHIP
  • 5299 GRADUATE MARKETING INTERNSHIP
  • 5320 BUYER BEHAVIOR
  • 5326 INTEGRATED MARKETING COMMUNICATION
  • 5327 RESEARCH FOR MARKETING DECISIONS
  • 5328 PRODUCT MANAGEMENT
  • 5329 SALES AND SALES MANAGEMENT
  • 5330 SERVICE MARKETING MANAGEMENT
  • 5331 INTERNATIONAL MARKETING
  • 5332 BUSINESS-TO-BUSINESS MARKETING
  • 5334 STRATEGIC INTERNET MARKETING
  • 5335 RETAILING, FRANCHISING, AND ENTREPRENEURSHIP
  • 5336 ADVANCED RESEARCH ANALYSIS
  • 5337 MARKETING INFORMATION MANAGEMENT
  • 5338 QUALITATIVE RESEARCH
  • 5340 MARKETING STRATEGY
  • 5342 ADVANCED TOPICS IN MARKETING RESEARCH
  • 5398 THESIS
  • 5399 GRADUATE MARKETING INTERNSHIP
  • 6302 ADVANCED CONSUMER BEHAVIOR
  • 6305 MARKETING MODELS I
  • 6310 MARKETING STRATEGY AND MANAGEMENT

While you can have the flexibility to select courses that meet your unique professional and personal goals, the MBA-Marketing course sets are available to assist you with your course selection. These course sets are prepared by experienced faculty members who are aware of the type of skills that are needed in various career fields. In addition, each course set also lists suggested professional journals relevant to your career objective. For the faculty page of Marketing Department, please click here.

For detailed information about course syllabus and prerequisites of each course please see the graduate catalog.