Designing to Affect Shoppers' Opinions — Signs and Sensibility: Empirically Examining the "Walkable" Suburban Environments of Shopping Centers
Information about the effect of the design of building components on shoppers' opinions can be useful for improving the design of dense clusters of buildings, transit-oriented developments, and neo-traditional town plans. This research paper examines how shoppers' opinions may change in relation to the physical appearance and architectural details of the subject shopping centers. Within the omnipresent low-density suburbs of metropolitan areas, shopping centers are major destinations for residents and may be the only walkable suburban environments and one of the only dominant building forms. Data collected in a previous study were examined to focus on shoppers' opinions and building/sign design elements.