The University of Texas at Arlington Undergraduate Catalog
|
Requirements for a
Bachelor of Business Administration Degree
Department of Marketing
Faculty Business Foundations
Program (FMRK) Marketing (MARK) 3321. PRINCIPLES OF MARKETING (3-0) 3 hours credit. The marketing function of the firm from the standpoint of the decision-maker. The marketing variables of products, channels, prices, and promotion as related both to the profitability of the firm and to customer satisfaction. The economic, legal, social, and international implications of marketing actions. Prerequisites: junior standing and ECON 2306 or consent of instructor. 3322. PERSONAL SELLING AND SALES MANAGEMENT (3-0) 3 hours credit. Presents sales principles and skills required by today's professional salesperson, with emphasis on the business-to-business selling environment. Examines current approaches to a variety of sales management challenges including the recruiting, organization, motivation, and evaluation of an effective sales force. Discusses the contributions of personal selling and sales management to the marketing process with focus on the strategic use of the sales force. Prerequisite: MARK 3321 or consent of instructor. 3323. INTEGRATED MARKETING COMMUNICATION (3-0) 3 hours credit. A managerial approach to coordinating all promotional activities including direct marketing, advertising, sales promotion, personal selling, public relations, publicity, and packaging, to produce a unified, market-focused message. Message development, placement and timing are examined within the context of the role each type of promotion plays in marketing strategy development. Additional topics examined include media definition and analysis, the communication process, legal and ethical considerations, and budgeting. Prerequisite: MARK 3321. 3324. BUYER BEHAVIOR (3-0) 3 hours credit. The psychological and sociological aspects of both industrial and consumer buyer behavior. Motivation, cognition, and learning. Personality characteristics, the study of personal needs, and symbolism, as interrelated with formation of marketing strategy. From a sociological point of view, the emphasis is on group behavior and its effect on marketing decision theory. Prerequisite: MARK 3321. 3325. INTERNET MARKETING (3-0) 3 hours credit. Students use theoretical investigation and case analysis to develop skills and strategies necessary for effectiveness in marketing via the Internet. Includes marketing via e-mail, Web site strategies, and creation of an Internet marketing plan. Prerequisite: MARK 3321. 4303. RETAIL AND SERVICE MARKETING (3-0) 3 hours credit. The role of retailing and services in our economic system. Retail management functions such as inventory management, pricing, merchandising, advertising and sales promotion. Understanding the unique characteristics of services. Creating service marketing strategies and solving service marketing problems. Prerequisite: MARK 3321. 4311. MARKETING RESEARCH (3-0) 3 hours credit. Designed to make students intelligent users of marketing research data. The interrelationship between marketing research and marketing management. Methods and techniques used to generate primary data in commercial marketing research. Design of research projects, methods for generating primary data, sampling of human populations, experimental design, and data analysis. Prerequisites: MARK 3321 and BUSA 3321. 4322. MARKETING PLANNING (3-0) 3 hours credit. An integrative course in marketing planning and strategy. The course is applications-oriented, focusing on developing a marketing plan. Products (goods and services), distribution, price and promotion decisions are examined. Students are expected to bring the theory and concepts they have learned in the areas of marketing, management, economics, and finance to bear on the marketing planning process. Prerequisites: MARK 3321, 3324, 4311, and senior standing. 4325. INTERNATIONAL MARKETING (3-0) 3 hours credit. Explores the techniques of entering the international marketplace. Explains the impact of sociocultural, economic, technological, governmental, and demographic factors on the international marketing mix. Prerequisite: MARK 3321. 4330. TOURISM MANAGEMENT (3-0) 3 hours credit. Introduction to the basic concepts, tools and techniques of tourism management. Examines the primary trends, practices and issues of tourism management for travel companies, attractions, hotels and restaurants. 4331. DESTINATION MARKETING PLANNING (3-0) 3 hours credit. Examines the economic, social, and environmental impacts of tourism development and accompanying public policy implications. Special emphasis given to planning issues facing facilitating agencies, such as chambers of commerce, and tourism convention bureaus. 4332. ARTS AND ENTERTAINMENT MARKETING (3-0) 3 hours credit. Examines the forces of the business environment shaping the market for live-entertainment events. Course will focus on planning for both classical and popular performing arts, as well as for sports. 4333. INTERNATIONAL TOURISM (3-0) 3 hours credit. Examines trends, management practices, and development issues of international tourism. Patterns of international travel, influence of culture, and other aspects of the global business environment for tourism services will be the focus of the course. 4334. HOTEL MANAGEMENT (3-0) 3 hours credit. Examines the management issues faced by major hotels. Issues include those related to managing human resources, marketing of services, measuring service quality, operating banquet events, coordinating MIS assets, as well as providing security and accessibility for hotel guests. --- |