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Fall 2007

Undergraduate Course Descriptions for FMRK

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FMRK 3350. FOUNDATIONS OF MARKETING (3-0) Introduction to the basic concepts and terminology in marketing: the marketing mix, market segmentation, buyer behavior, marketing research, and other fundamental concepts. This course is open only to non-business majors and may not be counted towards a bachelor's degree in business. Student must be admitted to the Business Foundations Program to enroll.

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