Undergraduate Catalog 2008-2009

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About the Catalog

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Course Descriptions
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Volume XCII – July 2008
Previous Editions
email: ugcatalog@uta.edu

UT Arlington Undergraduate Catalog Fall 2008
Course Descriptions for Foundations of Marketing (FMRK)

Choose a subject: Accounting (ACCT) Advertising (ADVT) Aerospace Studies (AS) Anthropology (ANTH) Architecture (ARCH) Art (ART) Bilingual/ESL/Early Childhood Program (BEEP) Bioengineering (BE) Biology (BIOL) Broadcast Communication (BCMN) Business Administration (BUSA) Business Communication (BCOM) Business Law (BLAW) Chemistry (CHEM) City and Regional Planning (CIRP) Civil Engineering (CE) Classics (CLAS) College of Liberal Arts (COLA) Communication (COMM) Communication Studies (COMS) Communication Technology (CTEC) Computer Science and Engineering (CSE) Criminology and Criminal Justice (CRCJ) Criminology and Criminal Justice Online (CRIJ) Dance Activities (DNCA) Dance Theory (DNCE) Design Graphics (DG) Early Childhood Education (ECED) Economics (ECON) Education (EDUC) Education Middle Level (EDML) Educational Technology (EDTC) Electrical Engineering (EE) Engineering (ENGR) English (ENGL) English for Speakers of Other Languages (ESOL) Exercise and Sport Activities (EXSA) Finance (FINA) Foundations of Accounting (FACC) Foundations of Business Finance (FFIN) Foundations of Business Law (FLAW) Foundations of Economics (FECO) Foundations of Management (FMAN) Foundations of Marketing (FMRK) French (FREN) Geography (GEOG) Geology (GEOL) German (GERM) Greek (GREK) Health (HEED) History (HIST) Honors (HONR) Humanities (HUMA) Industrial Engineering (IE) Information Systems (INSY) Insurance (INSU) Interdisciplinary Studies (INTS) Interior Design (INTD) Journalism (JOUR) Kinesiology (KINE) Latin (LATN) Linguistics (LING) Literacy Studies (LIST) Management (MANA) Marketing (MARK) Materials Science and Engineering (MSE) Mathematics (MATH) Mechanical and Aerospace Engineering (MAE) Mexican American Studies (MAS) Military Science (MILS) Modern Languages (MODL) Music (MUSI) Nursing (NURS) Operations Management (OPMA) Philosophy (PHIL) Physics (PHYS) Political Science (POLS) Portuguese (PORT) Psychology (PSYC) Public Relations (PREL) Real Estate (REAE) Russian (RUSS) Science (SCIE) Social Work (SOCW) Sociology (SOCI) Spanish (SPAN) Statistics (STAT) Theatre Arts (THEA) Urban and Public Affairs (URPA) Women's Studies (WOMS)

FMRK 3350. FOUNDATIONS OF MARKETING (3-0) Introduction to the basic concepts and terminology in marketing: the marketing mix, market segmentation, buyer behavior, marketing research, and other fundamental concepts. This course is open only to non-business majors and may not be counted towards a bachelor's degree in business. Student must be admitted to the Business Foundations Program to enroll.