The University of Texas at Arlington

Undergraduate Catalog 2008-2009

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Volume XCII – July 2008
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email: ugcatalog@uta.edu

UT Arlington Undergraduate Catalog Fall 2008
Course Descriptions for Foundations of Marketing (FMRK)

FMRK 3350. FOUNDATIONS OF MARKETING (3-0) Introduction to the basic concepts and terminology in marketing: the marketing mix, market segmentation, buyer behavior, marketing research, and other fundamental concepts. This course is open only to non-business majors and may not be counted towards a bachelor's degree in business. Student must be admitted to the Business Foundations Program to enroll.