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Julian Rodriguez

Department of Communication
College of Liberal Arts

UT Arlington Faculty

Julian Rodriguez graduated from the University of Nebraska-Lincoln (UNL) with a B.A. in Journalism and from The University of Texas at Arlington (UTA) with a M.A. in Communication. His teaching interests include Broadcast journalism, Hispanic-American media, audiovisual production for multiplatform distribution, new and emerging media technologies affecting journalism and content-driven industries, and news media industry adoption of online social networks in a transmedia environment.

Julian Rodriguez’s research interests include Hispanic-American media adoption of online tools and social networks to distribute content, crowdsource, and interact with followers, the effects of media messages on news information consumers, and societal adoption of new and emerging media technologies to develop and nurture awareness systems.

He is also the founder and news director of UTA News en Español, an award-winning university Spanish-language television newscast founded in 2010 and produced in the television studios of the Department of Communication at The University of Texas at Arlington (UTA). UTA News en Español produces original news content targeting the interests of the bilingual/bicultural Hispanic student population of Texas, and it is produced by bilingual students majoring in Broadcasting in the Department of Communication.

Service Learning Class

BCMN 2358 — Television Production, 3 credit hours.

Fundamentals of television broadcasting, including programming concepts, writing, lighting, and switching practices. Students are provided the opportunity to learn the television production process by producing off-air newscasts in a television studio environment; in addition, students learn the basics of videography and non-linear editing using professional video cameras and editing software. The course includes several audiovisual assignments allowing students to learn and practice television production while learning the theoretical framework of audiovisual content. The final assignment is a service-learning project involving the production of television public service announcements for a non-profit organization.

Academic Outcomes

  1. Students will gain knowledge of television production terminology.
  2. Students will demonstrate an understanding of television studio production processes and procedures.
  3. Students will understand and apply the fundamentals of Electronic News Gathering.
  4. Students will demonstrate proficiency in basic non-linear editing.
  5. Students will demonstrate they can think critically, creatively and independently.

Service Learning Project

Television Public Service Announcement (PSA) Production for a Non-Profit Organization.

Past and Present Partners: Air North Texas, Lost Paws Rescue of Texas, Mission Arlington, and Boys and Girls Club of Arlington.


In groups, students produce several television public service announcements (PSA) for a non-profit organization. Students will meet with the client, learn about the client’s mission and vision, identify needs, and produce PSAs to help the non-profit organization reach a specific audience.

Students will work in small groups, produce the PSAs during class time, present their PSAs to the class, and engage in a reflective discussion with their peers. The best PSAs are selected and shared with the non-profit organization; organizations normally use the PSAs for fundraising purposes, online and/or on-air distribution.


Practice television production with real clients, provide a service to address a public need, reflections on impact of television production in our society, development of funding opportunities, and research and presentations at national television conferences.