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Shelley Wigley, Ph.D.

Assistant Professor
Communication (Public Relations), College of Liberal Arts

UT Arlington Faculty

Dr. Wigley received a Ph.D. in communication from the University of Oklahoma. In addition to UTA, Dr. Wigley has taught courses at Texas Tech University, the University of Oklahoma, and Oklahoma State University. She began teaching at UT Arlington in the summer of 2008.

Service Learning Class

PREL 4316, Public Relations Campaigns, is the capstone course for public relations majors. In this course, students have the opportunity to demonstrate their critical thinking and creative abilities. They do this through researching and planning a public relations campaign for a real-world client. The course is a combination of lecture, discussion, and in- and out-of-class campaign work time.

Academic Outcomes

This is the capstone course for PR majors. Upon completion of the course, students will:

  • Demonstrate higher-order thinking skills by conducting primary and secondary PR research
  • Critically analyze and use that research to strategize for a client’s campaign
  • Demonstrate creativity in designing a message strategy for the client
  • Learn the business skills of negotiating and counseling a client, as well as learn key team-working skills essential to survival in PR
  • Complete the course with a real-world campaign that should become an important piece of the students’ professional portfolios
  • Implement/execute a public relations event on behalf of the client

Service Learning Project

Improving Communication and Awareness of UTA’s Sustainability Efforts

The partner for this course was the President’s Sustainability Committee (PSC) at UTA. The committee is divided into several work groups that work to increase sustainability efforts on campus. The PSC was doing great things on campus but struggling to get the word out about its many initiatives. This is where students of UTA’s Public Relations Campaigns course came in to help. For this project, teams of 4-5 students worked with five different PSC work groups. Students conducted primary and secondary research on behalf of the client. Based on the students’ research findings, a campaign plan was developed and formally presented to each of the participating PSC work groups. Students also were required to execute an on-campus event on behalf of their specific work group.

Teams and Responsibilities and Partners: The partner for this event was the President’s Sustainability Committee (PSC). Also, each of the work groups was assigned a student team. The five participating PSC work groups were:

  • Building and Development
  • Communications
  • Curriculum, Research & Community Engagement
  • Dining Services
  • Waste Reduction and Recycling

Product/Result: Each PSC work group received a copy of a campaign book that contained research, recommendations and support materials for carrying out a proposed public relations campaign. Each work group was also invited to witness the formal presentations of the students’ campaigns. Students also executed a public relations event on behalf of each work group. These events included a Sustainability Shock Shack on the Library Mall, information booths, promotion of Meatless Monday and a seminar for employees who are vital to on-campus sustainability efforts. Additionally, students were required to reflect on their service learning experience through in-class discussions and a written reflection essay.