MA Communication Course Descriptions
5192, 5292, 5392. SEMINAR (1 to 3 hours)
Special topics. Topic varies from semester to semester.
5300. ADVANCED THEORIES IN COMMUNICATION (3 - 0).
Advanced study of communication theories: interpersonal, organizational, mass media, and intercultural.
5301. SUPERVISED TEACHING (3 - 0).
Application of theory to the practices of teaching college courses in communication. Students will handle all aspects of the classroom including lecturing, conducting class discussions, issuing assignments, grading, and assigning grades under the supervision of the course director. No unit credit will be allowed toward advanced degree.
5305. COMMUNICATION RESEARCH METHODS (3 - 0).
Study and application of communication research, design, and methodology.
5310. THEORIES IN PERSUASION (3 - 0).
A comparison of traditional with contemporary behavioral science theories of persuasive discourse and their supporting research.
5316. CORPORATE COMMUNICATION STRATEGIES (3 - 0).
Examines organizational communication strategies with special emphasis on how communication affects corporate constituencies. Corporate image and identity are linked to corporate advertising, press releases, financial communication, internal communication and crisis communication.
5320. ADVANCED VISUAL COMMUNICATION (3 - 0).
Theory of visual communication in technical communication. Practice includes conceptualization, development, and production.
5321. ADVANCED INTERNET MARKETING COMMUNICATION (3 - 0).
Study of the use of information technology to optimize advertising, promotion, public relations, and sales functions. Examines an infrastructure of the Internet and how it affects information retrieval, a web design, Web site management, and Web site security. Discusses research strategies, usage trends, and social implications.
5323. ADVANCED WEB SITE COMMUNICATION (3 - 0).
Advanced study of mass media and organizational Web site information architecture, design, aesthetics, and Web site management; communication theory as applied to operational Web sites for profit and non-profit organizations.
5332. ADVANCED PROFESSIONAL COMMUNICATION (3 - 0).
Theory and practice in written and oral presentations with an emphasis on business and technical professions.
5335. INTERCULTURAL/INTERNATIONAL COMMUNICATION (3 - 0).
Examination of verbal and nonverbal barriers to effective intercultural and international communication such as ethnocentrism, stereotyping, prejudice, racism, proxemics, kinesics, haptics, and chronemics. Developing effective communication in intercultural and international contexts.
5341. MEDIA MANAGEMENT (3 - 0).
Study of media policy and regulation; media, cultural, and management theories; media economics; accounting and finance; business strategy, management and marketing.
5345. COMMUNICATION CAMPAIGNS (3 - 0).
Advanced study of communication theories and research with the goal of developing strategic communication plans, including the selection of the appropriate vehicles and creative tactics. Team project required.
5392. SEMINAR (3 - 0).
5394. PROJECT (3 - 0).
Prerequisites: satisfactory completion of comprehensive examination and consent of project adviser. Student execution of a research project intended for a professional audience, or a professional media project intended for publication or distribution to a general or targeted audience.
5398. THESIS (3 - 0).
Prerequisites: satisfactory completion of comprehensive examination and consent of thesis adviser. Student execution a research project on a subject of primarily theoretical interest, intended for an academic audience.