University of Texas at Arlington

Department of Communication


Public Relations students enrolled in PR Case Studies classes this semester got to learn about real-world applications of PR techniques during a Nov. 5 presentation on Crisis Communication/International PR.

Guest speakers visited the classroom and provided valuable industry information and real-world scenarios to the students. Speakers included: Jennifer Lanter, Public Information Officer, Director of Public Relations, Gladney Center for Adoption; Heidi Bruegel Cox, Executive Vice President and General Counsel for the Gladney Center; and Lisa LeMaster, an entrepreneur and nationally-recognized expert in media relations and crisis communications strategies and tactics.

Jennifer Lanter, a UTA Communication graduate who has worked in the adoption field for over 15 years, has extensive media experience and has worked with People magazine, Oprah Winfrey Network, Lifetime, MTV, Washington Post, New York Times, the Today show and other media outlets.

Working as an attorney in the adoption field for more than 23 years, Heidi Bruegel Cox is a Fellow with the American Academy of Adoption Attorneys, has written numerous articles and appeared on several television programs highlighting adoption. She serves on several committees focused on family law and child welfare. As a child advocate, Cox is active in educating the public and promoting legislative initiatives to protect children and support positive adoption practices. Also involved with adoption at the national level, she serves as a board member and secretary for the National Council for Adoption.

Lisa LeMaster, a business owner for 32 years, has advised and counseled Fortune 500 companies and CEOs as well as hundreds of privately held enterprises and local, statewide and national politicians and officeholders. LeMaster, one of the few women who serves as an advisor and counselor to some of the most powerful people in sports, including working as consultant to the National Football League for 24 years , regularly assists not-for-profit organizations including hospitals, school districts, charity groups, churches and advocacy groups. With a 30-plus year career, LeMaster is recognized as both a national leader in strategic and crisis communications and a thought leader in the industry.

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