Comm pros offer insider info to students

Posted 9-18-2014 by Barrie Hill

Department of Communication students benefit from the department's strong ties with local media professionals.


"It is quite common for our faculty members to invite communication professionals into the classroom to share relevant experiences with our students," said Department Chair Dr. Charla Markham Shaw. "Students hear first-hand from industry professionals about what life is like in the 'real world.'"


"It is a definite benefit to our students that our campus is strategically located in the center of the Dallas-Fort Worth area where the communication field is thriving," Markham Shaw added. "We are always appreciative when these professionals can share their experience and insight with our students."


This fall, many professionals are meeting with students, both in the classroom and through student organizations.


Jimmy Gonzalez, the VP of Programming at 107.5 La Grande, visited with broadcast students. Gonzales stopped in to speak to Lance Liguez’s broadcast management class on Sept. 18.


Gonzalez is credited with taking  the station to No. 1 in the market among Spanish formats, He is also overseeing the launch of morning personality El Shoboy into national radio syndication.


Jane Slater, an anchor/reporter with local CBS affiliate, Channel 11, was guest speaker in Mark Tremayne's Current Issues class on Sept. 19.


"Jane is a former student of mine who's had an extensive career in broadcast news and sports, both in radio and television. She'll be talking about trends in broadcasting and also offering students on getting jobs and networking," Tremayne said. 


Darren "Daz" McCall, co-author of the New York Times best seller Storyscaping -- Stop Creating Ads, Start Creating Worlds will offer insight to Communication students at 2:15 and 3:30 p.m. Oct. 20 in Fine Arts 409.


McCall, who is chief brand strategy officer for SapientNitro, will discuss the difference between storytelling and storydoing, immersive online experiences and consumer engagement. See for more info.