Students in Shelley Wigley's PR Campaigns class will be developing a public relations campaign plan and implementing a portion of it for the Movin' Mavs wheelchair basketball team during Fall '11 semester.
Four groups of students will conduct primary research, develop an in-depth campaign plan and present it to the client. Each group also will implement a project or event on behalf of the Movin' Mavs team, explained Dr. Wigley, assistant professor of public relations. At least one of the student groups will plan and launch a fundraising project for the team.
"This is a service learning course," Dr. Wigley said. "Through this course, PR students get real-world experience working for an actual client while contributing and giving back to the community."
The goal of the project is to increase community awareness about the Movin' Mavs program, increase public understanding of the need for athletic sports programs for the disabled, and increase funding for the Movin' Mavs wheelchair basketball program.
"By working directly with -- and advising a client -- throughout the semester, students are able to utilize the public relations skills they've learned in previous PR classes," Dr. Wigley added. "The class functions much like an internship and gives students insight into what it will be like to work in the public relations field."