Students in the fall Integrated Marketing Communication class in the Advertising sequence were named among the finalists in the Chevrolet’s Sonic Marketing Challenge and will make a presentation to Chevrolet executives in Detroit Dec. 6.
The team is one of three finalist groups being flown to Detroit by GM. (Entries were received from 48 student teams across the nation.)
The UT Arlington student team designed an integrated marketing campaign targeting college-age students. The students include: Corey Erickson, Wes Albaugh, Vidwan Raghavan, Daniel Kruzic and Sean Alexander. Luis Lopez-Preciado and Rudy Bechtel team teach the IMC class.