Advanced study of communication theories: interpersonal, organizational, mass media and intercultural.
Study and application of communication research, design and methodology. Students will apply statistics in communication research and complete a research project/paper.
Advanced study and application of qualitative communication research, design and methodology. Prerequisite: COMM 5300 and COMM 5305.
A comparison of traditional with contemporary behavioral science theories of persuasive discourse and their supporting research.
Examines organizational communication strategies with special emphasis on how communication affects corporate constituencies. Corporate image and identity are linked to corporate advertising, press releases, financial communication, internal communication and crisis communication.
Theory of visual communication in technical communication. Practice includes conceptualization, development and production.
Study of the use of information technology to optimize advertising, promotion, public relations and sales functions. Examines an infrastructure of the Internet and how it affects information retrieval, Web design, Web site management and Web site security. Discusses research strategies, usage trends and social implications.
Study of theoretical and practical issues associated with modern communication technology and computer-mediated communication in interpersonal and organizational communication contexts.
Advanced study of the theory and practice in written and oral presentations with emphasis on the application of communication theory in organizational and technical professions. Development of strategic communication plans to influence audience perceptions and evaluate changes.
Examination of verbal and nonverbal barriers to effective intercultural and international communication. Developing effective communication in advanced study of communication theories: interpersonal, organizational, mass media and intercultural contexts and exploring the definition and impact of global communication.
Study of media policy and regulation; media, cultural, and management theories; media economics; accounting and finance; business strategy, management and marketing.
Advanced study of communication theories and research with the goal of developing strategic communication plans, including the selection of the appropriate vehicles and creative tactics. Team project required.
Advanced study of communication theories and research related to understanding the linkage between media, public opinion and public policy. Individual and/or team project required.
Advanced study of communication theories related to crisis communication and strategies used to communicate with stakeholders before, during and after crisis situations.
Topic assigned on an individual basis, covering individual research or study in the designated areas. Can be taken no more than two times for credit. Prerequisite: permission of the department.
Special topics. Topic varies from semester to semester. May be repeated when topic changes.
Student completion of a research project on a subject of primarily theoretical interest, intended for an academic audience. Prerequisite: satisfactory completion of coursework and consent of thesis advisor.
Practical training and experience in the field of communication. Applied communication research project is required. Course counts as an elective and has a pass/fail grade. No credit will be given for current employment, previous experience or activities. Prerequisite: Minimum nine graduate semester hours completed. Subject to departmental approval.
Student completion of a research study on a subject of primarily theoretical interest, intended for an academic audience. Prerequisite: satisfactory completion of thesis proposal defense and consent of thesis advisor.