University of Texas at Arlington

Department of Communication

Advertising

General Core Requirements

Departmental Core

  • COMM 2315 Communication Theory 3
  • COMM 3300 Communication Technology 3
  • COMM 3310 Communication Law and Ethics 3

Courses in the Major

  • JOUR 1345 Writing for Mass Media 3
  • COMS 2305 Business and Professional Communication 3
  • ECON 2305 Principles of Macroeconomics 3
  • PREL 2338 Introduction to Public Relations 3
  • COMM 3303 Communication Graphics 3
  • ADVT 2337 Introduction to Advertising 3
  • ADVT 3304 Strategic Communication I 3
  • ADVT 3305 Advertising Media 3
  • ADVT 3306 Strategic Communication II 3
  • ADVT 4300 Integrated Marketing Communication (IMC) Case Studies 3
  • ADVT 4301 Advertising and IMC Campaigns 3
  • ADVT 4301 Advertising and IMC Campaigns 3

A minimum grade of C (2.0/4.0 scale) or higher in JOUR 1345 WRITING FOR MASS MEDIA and ADVT 2337 INTRODUCTION TO ADVERTISING must be achieved prior to enrolling in any upper-division advertising course.

Advertising majors must meet the following math requirement: MATH 1308 ELEMENTARY STATISTICAL ANALYSIS, with a grade of C (2.0/4.0 scale) or higher.

For more information, contact the Communication Advising Office in Fine Arts Room 126, phone 817-272-5760.