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William Rouse

Understanding and Managing the Complexity of Healthcare

William Rouse Ph.D., NAE
Professor of Industrial and Systems Engineering and Executive Director, Tennenbaum Institute at Georgia Tech

Lecture: 100 Nedderman Hall; Wednesday, April 11, 2012, 6:00 pm
Reception: Rady Room, 601 Nedderman Hall; Wednesday, April 11, 2012, 5:00 pm

The architecture of the overall healthcare enterprise is considered.  It is argued that this enterprise is best modeled as a complex adaptive system.  The stakeholders in this enterprise and their interests and objectives are outlined. Four model-based cases studies are presented focused on the complexity of healthcare delivery, the affordability of healthcare, impacts of price controls on providers, and multi-level modeling of health delivery enterprises.

William Rouse has over thirty years of experience in research, education, management, marketing, and engineering related to individual and organizational performance, decision support systems, and information systems. In these areas, he has consulted with over one hundred large and small enterprises in the private, public, and non-profit sectors, where he has worked with several thousand executives and senior managers. His expertise includes individual and organizational decision making and problem solving, as well as design of organizations and information systems.

Rouse is a member of the National Academy of Engineering, as well as a fellow of four professional societies -- the Institute of Electrical and Electronics Engineers (IEEE), the International Council on Systems Engineering, the Institute for Operations Research and Management Science, and the Human Factors and Ergonomics Society. He has received the Joseph Wohl Outstanding Career Award and the Norbert Wiener Award from the IEEE Systems, Man, and Cybernetics Society; a Centennial Medal and a Third Millennium Medal from IEEE; and the O. Hugo Schuck Award from the American Automation Control Council. He is listed in Who’s Who in America , Who’s Who in Engineering, and other biographical literature, and has been featured in publications such as Manager’s Edge, Vision, Book-Talk, The Futurist, Competitive Edge, Design News, Quality & Excellence, and IIE Solutions.

Among many advisory roles, he has served as Chair of the Committee on Human Factors of the National Research Council and as a member of the U.S. Air Force Scientific Advisory Board.

He received his B.S. from the University of Rhode Island , and his S.M. and Ph.D. from the Massachusetts Institute of Technology.

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