Friends of the Library - Kaleta Doolin speaks about book "Fritos Pie"
(Arts & Culture - UT Arlington and Community)
Kaleta Doolin, author of the book Fritos Pie
Friday, February 15, 2013
Central Library sixth floor parlor
For more information, contact LibraryFriends@uta.edu or 817-272-1413
Kaleta Doolin grew up in Dallas, the daughter of Charles Elmer Doolin, the founder of the Frito Company. Doolin had a confectionery bakery in San Antonio and wanted chips to have on the counter, but tortilla chips staled too easily so he experimented with recipes and varieties of corn.
The Frito company was one of the first firms to utilize point-of-sale advertising, and developed dozens of recipes intended to get American homemakers "Cooking with Fritos." Indeed, Doolin shows that many of the vintage recipes developed by her grandmother, her father, and company employees became integral to the company's marketing success.
Doolin also draws upon hours of interviews with her mother, siblings, cousins, and many of her father's closest business associates as well as focused research in Frito-Lay corporate archives and other collections to paint a portrait of her father as not only an innovator in food marketing but also a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an amazing grasp of detail.
The talk will be followed by a reception and booksigning