About us -- UT Arlington: Fort Worth Center

Open Enrollment Programs

Principles of Marketing

Begins

Ends

Location

Meets

Tuition

TBD

UT Arlington Fort Worth Center
Santa Fe Station room 122
1401 Jones Street
Fort Worth, TX 76102

9:00 am - 4:30 pm

$375

An effective marketing strategy can give your company’s products and services a competitive edge in today’s tough marketplace. Even if you don’t directly work in marketing, it’s still essential that you understand marketing concepts. You will also be introduced to innovative marketing techniques that can make your brand stand out from the crowd.

What you will learn:

Learn the basic concepts of marketing, including development of a marketing plan and creating an effective marketing mix
Develop strategies to build a brand and differentiate it from competitors
Understand the consumer decision making process
Learn concepts of new marketing strategies, such as social marketing and one-one-marketing

Faculty:

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Fort Worth Center v:817.272.5988 e:utafw@uta.edu