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Promotion and Advertising Manager

Job Description

TITLE: Promotion and Advertising Manager

JOB CODE: 8613



EEO6 CODE: 3 = Professional/Non-faculty

GRADE: Pay Grade 9

PAY PLAN: Annually
minimum 31,572.00
midpoint 40,416.00
maximum 49,260.00

PURPOSE: To provide a comprehensive advertising and marketing program for The Shorthorn student newspaper and other Department of Student Publications projects. Responsible for the sales, ad design and promotional operations.

DUTIES AND RESPONSIBILITIES: Recruit, train, advise and supervise student sales, advertising design and marketing staffs; develop and update account and prospect lists; develop and implement annual advertising sales, marketing and revenue plans; develop and service major display, house and national accounts; check and proofread all display ads; handle customer inquiries and complaints; and coordinate professional advertising staff.

REPORTING RELATIONSHIPS: REPORTS TO: Overall review by the Director of Student Publications. SUPERVISION: N/A SUPERVISION-OTHER: Student sales, marketing and ad design staffs and professional advertising and office staff as assigned.


REQUIRED EDUCATION-OTHER: Bachelor's degree in advertising, marketing, journalism or related field. Bachelor's degree in other fields will be considered if combined with substantial professional experience relevant to position.

REQUIRED EXPERIENCE / COMPETENCIES-OTHER: REQUIRED EXPERIENCES/COMPETENCIES: Minimum of two years in advertising or related field. Newspaper advertising sales experience and familiarity with newspaper business practices preferred. Experience in student publications also helpful. OTHER REQUIREMENTS: Working knowledge of standard office machines and computer applications applicable to the responsibilities of this position: word processing, desktop publishing, advertising design software, advertising business applications, etc. Competence in sales techniques, ad layout/design, copy writing and editing and advertising business procedures. Usual deadline and sales pressures. Frequent local travel. Excellent people skills and speaking and writing proficiency. Specific job requirements or physical location of positions allocated to this classification render the position security sensitive and thereby subject to the provisions of Section 5 1.2 15 Texas Education Code.