Share the Dream: The ESPN Story
October 24, 2013, 7:30 p.m.
Texas Hall, UT Arlington
Bill Rasmussen, along with his son, founded ESPN in 1978. The fledgling network, calling itself “The Worldwide Leader in Sports,” began broadcasting a year later. For ESPN, Rasmussen pioneered SportsCenter, full coverage of the NCAA basketball regular season and March Madness, and College World Series broadcasting. The paperback version of his well-regarded book, Sports Junkies Rejoice: The Birth of ESPN, was released in 2010.