Employment: Master of Science in Marketing Research

Internship Guidelines for Students

The internship is an integral part of the marketing research education. It is essential that each student be exposed to a broad range of marketing research experiences. Ideally, internships will be done on a full-time basis after all other course work has been completed. However, the internship program is also intended to serve the needs of those students who must complete the program on a part-time basis. In order to ensure a meaningful experience, the student must have completed at least nine hours of advanced course work prior to beginning the internship.

The internship requirement for the MSMR program involves 24 weeks of full-time work experience. Internships for credit may be done only at companies approved by the Internship Coordinator. There are several options for completing this internship requirement. The most common of these are:

The student could complete the entire internship requirement at one company, or the internship requirement may be divided between two different companies.

The duration of the internships is not consistent with the length of a normal four and one-half month academic term. Thus, the student should plan for the internship in advance of the beginning of the semester during which the internship will be performed.

As a general rule, the student should enroll in the internship course during the semester when that portion of the internship will end. If a three-month full-time internship begins within one month after the beginning of a semester, the student should enroll in the internship at the beginning of that semester. If an internship is begun after the first month of the semester, the student should enroll in the internship course in the following semester and credit will be given at the end of that semester, even though the internship requirement may be completed considerable before semester’s end. The following table suggests the semesters in which the student should enroll in MARK 5396 and MARK 5397, depending upon the month in which the internship begins:

Semester(s) in Which to Enroll

Beginning of Internship Full-Time (6 Months) Part-Time (12 Months)
June Summer and Fall Fall and Spring
July Fall (Concurrent) Fall and Summer
August Fall and Spring Spring and Summer
September Fall and Spring Spring and Summer
October Spring (Concurrent) Spring and Fall
November Spring (Concurrent) Spring and Fall
December Spring (Concurrent) Spring and Fall
January Spring and Summer Summer and Spring
February Spring and Summer Summer and Spring
March Summer (Concurrent) Summer and Spring
April Summer and Fall Fall and Spring
May Summer and Fall Fall and Spring

Alternatively, the student could complete an internship divided between two summers. In this case, the student should enroll in the summer terms of each summer as long as the internship will be completed by the end of the summer.

According to the table above, a student commencing a full time internship in September should register for MARK 5396 in the fall semester and for MARK 5397 in the following spring semester. A student commencing a full-time internship in November should concurrently enroll in MARK 5396 and 5397 in the spring semester.


Internship courses are graded on a pass-fail basis. A grade of R (research in progress) may also be assigned. This grade may only be used if the entire internship is going to be completed at one company on a consecutive basis. If internships are completed at separate companies, or if an extended period of time will elapse between separate periods of employment in a single company, a grade of P or F should be assigned at the end of the semester when each part of the internship ends.

Each intern will be assigned to a faculty member who will act as internship advisor. Documentation must be submitted to the Internship Coordinator at the end of each semester during which the student has registered for an internship. Such paperwork must be submitted to the coordinator within two weeks prior to the end of the semester in which a grade will be assigned. This paperwork will include:

If the internship will be completed by the end of the semester, the student should also provide the coordinator with:

In addition, the Internship Coordinator will send an evaluation form to the student’s supervisor approximately one month prior to the end of the semester. This form must be returned no later than one-week prior to the end of the semester.

The requirements stated above are related only to the internship course and are in addition to any other requirements that may be required for graduation (such as program of work forms processed by the graduate office).


Internship compensation should be consistent with rates of pay of other entry-level personnel with similar educational and employment backgrounds and similar levels of experience. The payment of relocation, cost of living expenses and/or other expenses incidental to the internship will be at the discretion of the internship provider.


In the case of full time internships, the student will be evaluated at the end of the first three months and at the completion of the internships. Part time interns will be evaluated at six-month intervals. The evaluation form, to be completed by the student’s supervisor, will include but not be limited to: industry, initiative, interest, organization, analysis, and written and oral communication skills.

Internship Approval

Companies desiring approval to offer internships should contact Dr. Robert Rogers, the Program Director for MSMR program. Initial requests should include:

The Internship Coordinator will then contact the company to discuss the internship and will send documentation to the company. The company should review the Internship Experiences form and will be asked indicate those areas that are expected to be covered by the internship as well as any other unique characteristics of the position.

Approved internships will be announced to the students during the semester prior to the beginning of the internship. It will be the responsibility of the student to contact the company directly to indicate their interest and arrange for job interviews. Once the student has accepted an internship with a company, she/he should immediately advise the Internship Coordinator.

International Students

The MSMR internship is considered to be part of the student’s Curricular Practical Training work experience. The Internship Coordinator will work with the university’s International Office to see that proper authorization is obtained.

Corporate and Supplier Internships

The goal of the internship program is to provide MSMR graduates the ability to become immediately productive in their careers as marketing researchers after graduation. Thus, the internship should provide essential entry-level marketing research training. In many firms, the established entry-level training program will fully satisfy the internship requirements. Firms that do not have a planned training program should review the enclosed materials to ensure that the internship will provide most of the desired experiences.

Naturally, the character of the internship will vary considerably from company to company. The largest degree of variation will exist between corporate marketing research departments and supplier firms. Furthermore, it may not be possible for the internship to include all of the desired experiences. However, the following two outlines present sets of common experiences, the majority of which should be provided. Advisor approval of qualifying internships will be based upon the extent to which they offer the following types of experiences:

Corporate Marketing Research Internship Experiences (Word doc)

Supplier Marketing Research Internship Experiences (Word doc)