Advisory Board: Master of Science in Marketing Research
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Allan R. Kuse

Allan R. Kuse
Executive Vice President. ARS Group

ALLAN R. KUSE is an Executive Vice President for The ARS Group of rsc THE QUALITY MEASUREMENT COMPANY. He began his career in advertising research in 1980 as The ARS Group’s manager of information services. Allan was named vice president in 1985 and executive vice president in 1992.

Before joining The ARS Group, Allan worked as a researcher and a faculty member at the University of Colorado, Boulder, and at the University of Hawaii, Honolulu. Allan obtained a bachelor’s degree from Purdue University and received his master’s degree and a doctorate in quantitative psychology from the University of Colorado, Boulder. Allan has given speeches at numerous industry conferences and has been published in Business Horizons, The Advertiser, and the Journal of Advertising Research.

The ARS Group
110 Walnut Street
Evansville, IN 47708
Telephone: (812) 425 – 4880
Mobile: (812) 305 – 1072
arkuse@ars-group.com