Director, Strategic Insights
Jack is the Director of Strategic Insights for Frito-Lay, leading consumer-centric brand strategies for some of the top food brands in the U.S such as Lay’s, Doritos, Cheetos and Tostitos. Over a career spanning 15 years with major CPG brands, Jack has become known for finding breakthrough insights that have resulted in brand love, cultural relevance and strong marketplace performance. His professional interests continue to be driving business growth through brand repositioning and consumer targeting.
Jack received his MSMR from University of Texas at Arlington and a BA from Southwest Texas State University. In his spare time, he enjoys golf and coaching his kids’ sports teams. Jack lives in Fairview, TX with his wife Jenny and two children, J.J and Katie.
7701 Legacy Dr
Plano, TX 75024