Advisory Board: Master of Science in Marketing Research

Jamie Baker-Prewitt

Jamie Baker-Prewitt, Ph. D.
Senior Vice President, Director of Decision Sciences
Burke, Inc.

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Jamie is Senior Vice President, Director of Decision Sciences at Burke, Inc. Jamie’s group provides consultation on topics related to research design and data analysis, interpreting research findings to assist client organizations in making critical marketing and organizational decisions. Jamie’s experience as a research consultant spans a wide variety industries and a broad range of business issues for Fortune 500 companies. Jamie’s professional endeavors include particular focus on customer loyalty measurement and management; she is a subject matter expert in this arena. Jamie is a seminar leader for the Burke Institute and a frequent speaker at industry conferences, including events sponsored by CASRO, AMA, SPSS, IIR, and ASQ. Jamie has published papers in Quirk’s Marketing Research Review and the CASRO Journal.

Jamie serves on Burke’s Board of Directors, Burke’s senior management committee, Burke’s R&D committee, and various other ad hoc management teams. She is a past president of the American Marketing Association’s Marketing Research Council, and she is involved in program planning for AMA conferences. Jamie is Chair of the Advisory Board for the Masters of Science in Marketing Research program at the University of Texas at Arlington. In addition, Jamie is a member of the Advisory Board of the CRM Center at Rutgers University. Jamie is also a member of the American Psychological Association.

Jamie joined Burke in 1992 and has since held various management positions within Decision Sciences. Jamie holds PhD and MS degrees in social psychology from the University of Kentucky, and a BA in psychology from Ohio University.

Burke, Inc.
805 Central Avenue
Cincinnati, Ohio 45202

Office: 513.684.7663
Cell: 859.802.0511