Jamie Baker-Prewitt
Jamie Baker-Prewitt, Ph. D.
Senior Vice President, Director of Decision Sciences
Burke, Inc.
Jamie has responsibility for a department of research professionals who serve the analytical needs of Burke clients. These professionals include managers, analysts, statistical programmers, and graphics assistants who work from Burke’s corporate offices in Cincinnati. Jamie’s group provides consultation on topics related to research design, and the group focuses on converting data into actionable information to assist client organizations in marketing their products and services.
Jamie’s industry experience includes financial services, utilities, computer software and hardware, telecommunications, electronics, technology, industrial goods, health care, and a variety of consumer package goods. Within these industries, Jamie has served as analyst and consultant on studies requiring a wide variety of analytical tools, including conjoint analysis, pricing analysis, brand equity measurement, image analysis, customer value analysis, awareness and usage tracking, and customer satisfaction measurement and monitoring. In addition, Jamie has extensive experience integrating information and gleaning insights from multiple data sources concurrently.
Jamie serves on Burke’s senior management committee, Burke’s R&D committee, and various other ad hoc management teams. She is an active member of the American Marketing Association; her involvement includes program planning for and presentation at AMA conferences, and service as a member of the AMA Marketing Research Council. She is also an instructor for the Burke Institute. Jamie earned her Ph.D. and M.S. in social psychology from the University of Kentucky, and her B.A. in psychology from Ohio University.
Burke, Inc.
805 Central Avenue
Cincinnati, OH 45202
Telephone: (513) 684 – 7663
Fax: (513) 684 – 7717
jamie.baker-prewitt@burke.com