Jerry W. Thomas
Jerry W. Thomas
1309 W. Sanford, Arlington, Texas 76012
WORK HISTORY
Sept. 1978 to Present
Decision Analyst, Inc. – Arlington, Texas
President/CEO for 23 years. Chairman of the Board. Founded company in 1978. Currently, Decision Analyst, Inc. is a leading international marketing research and marketing consulting firm, with over 150 employees, serving major U.S. corporations throughout the United States, Canada, Europe, Asia and Latin American. Principal clients include Nestle Beverage, Del Monte, GTE, Heinz U.S.A., Texas Instruments, Apple Computer, Planters-Lifesaver, Pace Foods, Brown-Forman (Jack Daniel’s), Tandy, American Airlines, etc.
June 1969 to July 1978
M/A/R/C – Irving, Texas
M/A/R/C is one of the largest and most sophisticated marketing research and computer database companies in the United States.
1976 to 1978 Senior Vice President. Responsible for managing all client service in Western half of United States. Major clients included Frito-Lay, Del Monte, Heinz, Texas Instruments, Exxon.
1974 to 1976 Vice President. Responsible for managing client service in South-western United States.
1969 to 1974 Account Executive. Managed selected clients in Texas area.
March 1966 to June 1969
Anderson Clayton Foods – Dallas, Texas
1968 to 1969 Product Manager – new products. Responsible for managing de-velopment of new food products.
1967 to 1968 Product Manager – Chiffon margarine. Marketing and budget re-sponsibility for a $20 million brand.
1966 to 1968 Assistant Product Manager – helped manage several smaller food brands.
Sept. 1964 to March 1966
Hallmark Cards, Inc. – Kansas City, Missouri
1965 to 1966 Product Planner. Responsible for marketing plans and product line planning for all stationery products.
1964 to 1965 Trainee. Recruited by Hallmark from graduate school to participate in accelerated management training program.
PUBLICATIONS
A list of publications is attached.
EDUCATION
University of Texas at Austin, M.B.A. degree in 1964.
University of Texas at Arlington, B.B.A. degree in 1963.
Plus some postgraduate work in economics at S.M.U. in early 1970’s.
OTHER ACCOMPLISHMENTS AND ACTIVITIES
Chairman of Advisory Board, Master of Science in Marketing Research program, University of Texas at Arlington, 1994-2006.
Named Distinguished Alumni, UTA, 2000.
Named to UTA ROTC’s Hall of Honor, 2001.
Board Member, Texas State Museum of History, 1992-1993.
Membership Committee, CASRO, 1993 to 1998
Publicity Committee, CASRO, 1998 to present
Member of CASRO (Council of American Survey Research Organizations).
Member of ESOMAR (European Society For Opinion and Marketing Research).
Member of American Marketing Association.
Outstanding Marketing Student, UTA, 1962-1963
Top cadet in Southwestern U.S. at ROTC Boot Camp, Fort Sill, OK, 1962.
All American Pistol Team, UTA ROTC, 1962-1963.
ROTC Trainfire Rifle Champion, Fort Sill, OK, 1962.
Deputy Commander, ROTC Corp., UTA, 1962-1963.
Distinguished Military Student, UTA, 1962-1963.
Chairman, Student Activities Committee, UTA, 1962-1963.
Student Council Member, UTA, 1961-1963.
First Place, Freshmen Writing Competition, UTA, 1960.
PERSONAL
Betty Ann Thomas, wife
Married 37 years
Three children (Jason, Justin, Jonathan)
60 years of age
Health – excellent
Hobbies/Interests – Forestry, Nature, Economics, Mythology, Anthropology, Cosmology, Science, Sailing, Fishing, Camping.
Decision Analyst
604 Avenue H East
Arlington, TX-76011-3100
Telephone: (817)640- 6166* 220 (main)