Advisory Board: Master of Science in Marketing Research

Jerry W. Thomas

Jerry W. ThomasJerry W. Thomas
Decision Analyst, Inc

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Sept. 1978 to Present
Decision Analyst, Inc. – Arlington, Texas

President/CEO for 32 years. Chairman of the Board. Founded company in 1978. Currently, Decision Analyst, Inc. is a leading marketing research and analytical consulting firm, with over 150 employees, serving major U.S. corporations throughout the United States, Canada, Europe, Asia and Latin American. Principal clients include Target, Johnson & Johnson, Heinz U.S.A., Texas Instruments, Alcon, Intuit, Adobe, Brown-Forman (Jack Daniel’s), Cargill, etc.

June 1969 to July 1978
M/A/R/C – Irving, Texas – Senior Vice President
March 1966 to June 1969

Anderson Clayton Foods – Dallas, Texas – Brand Management and New Products

Sept. 1964 to March 1966
Hallmark Cards, Inc. – Kansas City, Missouri – Brand Management and Products Planning


University of Texas at Austin, M.B.A. degree in 1964.
University of Texas at Arlington, B.B.A. degree in 1963.


Development Board of the University of Texas at Arlington Advisory Board Member
College of Business, UTA Advisory Board Member
Chairman of Advisory Board, Master of Science in Marketing Research program, UTA, 1994-2006.
Named Distinguished Alumni, UTA, 2000.
Named to UTA ROTC’s Hall of Honor, 2001.
Membership Committee, CASRO, 1993 to 1998
Publicity Committee, CASRO, 1998 to 2009


Betty Ann Thomas, wife
Three children (Jason, Justin, Jonathan)
Hobbies/Interests – Forestry, Nature, Economics, Mythology, Anthropology, Cosmology, Science, Sailing, Fishing, Camping.

Decision Analyst
604 Avenue H East
Arlington, TX-76011-3100
Telephone: (817)640- 6166* 220 (main)”