Advisory Board: Master of Science in Marketing Research

Joe Baldi

Joseph F. Baldi, Jr.
President & CEO,
JBE Enterprises, LLC.

Joe, began his career in Marketing Research at Alfred Politz Research in 1961, which at that time was the preeminent custom market research company. In 1964, he left to join a start-up marketing research company which was a research arm of Interpublic International and then in 1967 joined Ogilvy & Mather a leading International Advertising Agency and served as the Group Head in charge of research for General Food, Merrill Lynch and Sears.

In 1971 Joe co-founded Directions For Decisions, Inc. which eventually became a Honomichl Top 50 Research company. The company was sold to Rti Research in 2003 and survives today still a Honomichl Top 50 Research company. Some of the clients served during his tenure at DFD include General Foods/Kraft, Burger King, Pepsi, Clorox, RJR Foods, DelMonte, Phillip Morris, American Tobacco, Liggett Meyers ,American Express, MasterCard, Citibank, Fleet Bank, Merrill Lynch, The Major League Baseball and The National Football League among others.

In 1988, he co-founded Issues & Answers Network, a Virginia based data collection company which is still in existence and serves as the data collection arm for several leading full service market research companies.

Joe is the Past Chair (1986) of CASRO and has also served as Chairman of several CASRO committees since 1977. He also served on the Board of CARA (Center for Applied Research in the Apostolate) a Georgetown based research think tank and has served on the UTA Board for many years.

Joe is a graduate of St. John’s University in Queens, NY and holds a BBA and has done graduate work at the Baruch College of the City of NY.

On the personal side he is married to Sharon and has 6 lovely daughters, two of whom actively work in Marketing Research. He continues his thirst for learning by attending the local Community College where he has taken several American and World History classes as well as classes in Government, American Literature and Law.

Hard to believe, but Joe still plays competitive baseball (hardball) in a ____ and over league. You figure it out.

170 North Country Road, Suite 4
Port Jefferson, NY 11777

Phone: 732-740-0551