Manuel Barberena
Manuel Barberena was born in Jalapa Veracruz, Mexico in 1962 and studied Political Science and Public Administration at the National Autonomous University of Mexico (UNAM). With the support of the Fulbright Scholarship, Mr. Barberena got a Masters Degree in Political Science and Political Data Analysis (MS) at the State University of New York at Binghamton. Before being the Pearson’s CEO, he worked as a consultant for Mexican political parties and private organizations.
Mr. Barberena was named the National Representative of ESOMAR (European Society of Marketing Research and Public Opinion) in Mexico from 1995 to 1998. He is an active member of the Mexican Association of Marketing Research and Public Opinion Agencies (AMAI), Marketing Research Association (MRA), AAPOR, WAPOR, ESOMAR, ARF, CMOR.
Mr. Barberena heads the AMAI committee of Defense and Promotion of the Marketing Research Industry in Mexico
He is the founding partner and CEO of PEARSON, which in few years became one of the most important Marketing Research firms in Mexico, and the exclusive representative of RoperASW. Pearson also represents Envirosell, one of the most important Category Management companies in the world.
In the year 2000 Mr. Barberena was named member of the Advisory Board of the Marketing Research Master of Science in the University of Texas at Arlington and has participated as a speaker in many conferences in Venezuela, Chile, Argentina, Panama and the United States.
Pearson Research
Homero 223, 4th Floor, Col Polanco.
Mexico, D.F. 11560
Telephone: 011-525-531-5324 (Ext 146)
pearson@pearson-research.com