Advisory Board: Master of Science in Marketing Research

Robin Alex

Robin Alex
Manager, Consumer Insights
The Hershey Company

Robin is part of The Hershey Company’s Integrated Business Intelligence (IBI) group, located at the company headquarters in Hershey, PA. Robin works in Global Innovation Insights which provides management with objective, comprehensive, consumer-based insights and actionable recommendations.

Robin currently manages all Chocolate based innovation research initiatives for US, Latin America, and Asia. Prior to his new role at The Hershey Company he supported research initiatives for Hershey’s Variety Brands such as Kit Kat, Almond Joy, York, etc. He also supported US and global research initiatives for Hershey’s Chocolate World with stores in Hershey, Chicago, New York, Shanghai, Singapore, and Dubai. Typical research projects within his scope include concept testing, consumer-driven ideation, product testing, package testing, ad testing, financial valuation, qualitative (traditional and non-traditional) research, segmentation, A&U, and brand/ equity tracking. He has supplier and client side (US and International) experience in multiple verticals such as CPG, retail, consumer electronics, transportation, and security to name a few.

Robin earned his BE in Computer Science & Engineering from Birla Institute of Technology, India and his MS in Marketing Research from University of Texas, Arlington. Robin is married and has a daughter. He is an avid college football follower and claims to be UT Longhorn’s No.2 fan. He lost his No.1 spot to his infant daughter who never misses the opportunity to cheer for hook’em’horns along with her daddy.

Hershey Foods
19 E. Chocolate Ave
Hershey, PA -17033

Telephone: (717)649 -8961 (cell)