Advisory Board: Master of Science in Marketing Research

Scott Waller

Vice President
M/A/R/C® Research
An Omnicom Group Inc. Company

Scott Waller has over 25 years of experience in marketing and research. His experience in marketing services spans customer segmentation, product and market launches, price optimization, customer satisfaction measurement, database modeling and analysis. Scott has previously worked at Verizon Communications as an Executive Director of Marketing. Prior to his marketing and research work at Verizon Scott was with Maritz Marketing Research as a Senior Account Manager and at Opinion Access Corporation as Vice President, Sales and Marketing. Knowledge Areas:
• Customer Segmentation
• Product and Market Launches
• Price Optimization
• Customer Satisfaction
• Database Modeling
• Analysis
• Marketing Management
• Sales Channel

Scott obtained his BS in Business Administration from Fordham University in New York. Scott is a past member of the Board of Trustees at the Marketing Sciences Institute, and currently serves on the Advisory Board of the University of Texas-Arlington Graduate Marketing School.