About Us: Master of Science in Marketing Research

Jack Marquardt Video Text

Jack Marquardt Hi, my name is Jack Marquardt and I’m an MSMR graduate from class of December 1997. I’m here to tell you a little bit about the impact that my MSMR degree has on my career and what it might mean for you.

When I went through and described the perfect job for me for a brother-in-law, he recommended I come down to UTA and check out the MSMR program. It was amazing that it was a perfect fit for me and has meant a lot.

I owe everything in my career to UTA and the connections that I’ve made here, because they’ve advanced my career. From my first internship that I got, from on-campus interviewing, to my first position with a former faculty member, to my first client-side position with an advisory board member, and my current position with an advisory board company that I received a referral from an advisory board member.

The amazing thing about our industry is that you can go very far. You need two things: The first is a great education that you can get here at UTA with the MSMR program; the second is the intellectual curiosity. If you’re able to combine those two things, you can have a wonderful career in the market research industry. The most exciting thing about the industry is the amount of impact and influence you can have as an individual.

It’s a very exciting industry and I hope you’ll come down to UTA to get an MSMR degree as well.

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