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May 2015

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UT Arlington In The News

Marketing expertise

Tuesday, May 26, 2015

An apology, promotions and quality reassurance are just a few of thing one UT Arlington expert says Blue Bell needs to get back on track, KVVU/FOX 5 (Las Vegas), WGCL/CBS 46 (Atlanta), WVUE/FOX 8 (New Orleans) and many other outlets reported. Elten Briggs, UT Arlington associate professor of marketing in the College of Business, is quoted saying, “People have an emotional reaction when they consume ice cream, so it's almost like an emotional hurt when Blue Bell dropped the ball”.

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