ARLINGTON - A Dallas Business Journal-published article tabbed UT Arlington’s graduate business school as the No. 1 value in North Texas, according to a survey released earlier this week.
Decision Analyst, a major international marketing research and consulting firm headquartered in the Dallas-Fort Worth area, named UT Arlington’s graduate College of Business as the best value in a 27-county area. University of North Texas finished second. UT Dallas finished third.
According to the survey, 900 adult participants were asked to choose their first and second choices for the graduate business schools in North Texas they thought offered the best value for the money.
The survey participants were either planning to attend graduate business school, or were already college graduates. The survey asked various questions about the “brand image” of different graduate business schools in this region.
Dr. Dan Himarios, dean of the UT Arlington College of Business Administration, said the value is enhanced through internationally known faculty.
“It’s true that you can get a great graduate business education at UT Arlington,” Dr. Himarios said. “And that is what makes UT Arlington’s graduate business school such a great value.”
Jerry W. Thomas, president and chief executive officer with Decision Analyst, said the three major state universities stand alone in perceived value for the money.
“Of course, value perceptions are shaped by the expected quality of the education relative to its cost,” Thomas said. “The way the question was asked tends to penalize the graduate business schools with lower awareness. That is, if a respondent knew little about a school, it's not likely that he/she would choose that school as a good value. That bias is the reality of the marketplace, however.”
The University of Texas at Arlington is an Equal Opportunity and Affirmative Action employer.