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Genuine Texas conference aims to help companies grow

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Monday, October 27, 2008

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Media Contact: Herb Booth, Office:817-272-7075, Cell:214-546-1082, hbooth@uta.edu

ARLINGTON - With the current economic uncertainty, business owners are asking how they can grow and thrive.

Genuine Texas: Strategies for Growth and Competitiveness – a conference sponsored by the Governor’s Office, El Centro College and Texas Manufacturing Assistance Centers – will be held 7:30 a.m. to 1 p.m. Thursday, Nov. 20, at the Bill J. Priest Institute for Economic Development, 1402 Corinth St., in Dallas.

Participants will discover new approaches to generate growth and remain competitive in today’s business environment.

As Gov. Rick Perry has noted, “From the mom-and-pop shop on the corner to one of the many fortune 500 companies based in Texas, businesses must embrace innovative, customer-friendly strategies to compete and grow.”

Yet embracing change is difficult in the best of times. Change in an uncertain economic environment can be a daunting challenge. How can a company determine which ideas or new markets are worth pursuing?

Doug Hall, one of the America's top business thinkers and best-selling authors, will try to answer some of those questions. He has pioneered a scientific approach to more profitable growth, especially geared to small- and mid-sized companies.

Aaron Demerson, director of tourism and economic development for the Office of the Governor, will speak about Genuine Texas, a new branding initiative that will provide more market visibility for Texas manufacturers.

B.J. Fontaine, a growth coach with TMAC, will discus lean product development, a smart approach to taking innovation to the marketplace.

UT Arlington’s Automation & Robotics Research Institute in Fort Worth houses TMAC’s North Texas office.

Doors open for registration and a continental breakfast at 7:30 a.m. The program begins at 8:30 a.m. Lunch is included and provides the opportunity to network with business resource organizations. A limited number of companies can meet with Hall in one-on-one sessions that continue through 2 p.m.

Contact Jennifer Wilson at (817) 272-5909 or Jennifer.Wilson@tmac.org to register or for more information.

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The University of Texas at Arlington is an Equal Opportunity and Affirmative Action employer.

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