The University of
Texas at Arlington has named Texas Trust
Credit Union the official credit union sponsor of the Division of
Blaze Maverick and UT Arlington Athletics Director Jim Baker (left) welcome Jim Minge, president of Texas Trust Credit Union, and Cash the Eagle, the credit union's mascot.
strategic partnership is the largest sponsorship agreement in UT Arlington
athletic program history. Through the agreement, Texas Trust gains
marketing and promotional rights through the University’s athletic programs.
The credit union
will open a branch in the University’s 20-acre College Park
District in spring 2014 and will place ATMs in
various campus locations. Texas Trust also will market a variety of UT
Arlington branded debit cards that will provide a cash reward to the
Texas Trust will
provide financial tools and resources for educational purposes to support the UT Arlington
Student Money Management Center, which educates
students about money, savings and credit awareness.
“Both of our
organizations are focused on building brighter futures," said Jim Minge, president
of Texas Trust Credit Union, which is headquartered in Mansfield, Texas. “This
partnership will strengthen UT Arlington's ability to influence and shape the
lives of thousands of young adults by giving them access to financial resources
and tools to help them build brighter financial futures."
Jim Baker, director
of UT Arlington
Intercollegiate Athletics, called the Texas Trust
partnership a significant endorsement of the University’s programs and goals
and an opportunity for the credit union to form critical relationships with individuals
and local businesses.
“This is an exciting
opportunity for UT Arlington Athletics, our student-athletes and our broader
University community,” Baker said. “This new relationship shows that Texas
Trust values the positive momentum propelling our University and our athletic
programs toward excellence.”
The Texas Trust
brand will be highly visible throughout the College Park District and College Park Center,
the 7,000-seat, state-of-the-art special events center that opened in 2012.
College Park Center is home court for UT Arlington basketball and women’s
volleyball and is host of concerts, commencement ceremonies and special events
throughout the year.
Texas Trust will be
featured prominently through signage, hospitality services and an extensive
multi-media advertising program. Texas Trust also will be a prime sponsor of a
variety of athletic events throughout the duration of the agreement.
The Texas Trust
Credit Union campus branch will open at 510 S. Center St., at West First Street.
The partnership was
facilitated by Nelligan Sports Marketing of Little Falls, N.J., which provides sales and marketing expertise for sports
properties across the country.
Mark Devine, the company’s senior vice president, said: “We are
thrilled to announce this strategic partnership between UT Arlington and Texas
Trust. This university-wide partnership is designed to create a fully collaborative
business and educational relationship.”
About UT Arlington
The University of
Texas at Arlington is a comprehensive research institution of more than 33,300
students and 2,200 faculty members in the heart of North Texas. It is the
second largest institution in The University of Texas System. Total research
expenditures reached about $78 million last year. Visit www.uta.edu to
About Texas Trust Credit Union
Texas Trust, one of the largest credit unions in North
Texas and the 21st largest in Texas, provides financial services that enable
members to build brighter financial futures. As a full-service financial institution, Texas Trust offers
checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs,
and investment and insurance services. Its business services include SBA and
conventional loans, electronic payment cards, checking and money market
accounts, merchant card processing, online banking, insurance and the Employee
Solutions Network. With assets of $764 million, Texas Trust operates in
Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson
counties. It has 15 branches in Mansfield, Grand Prairie, Arlington, Cedar Hill,
DeSoto, Hurst and Athens. Texas Trust is a federally insured financial
institution. Deposits up to $250,000 are insured by the full faith of the
federal government through the National Credit Union Administration (NCUA). For
more information, visit www.TexasTrustCU.org.
NSM provides sales and marketing expertise
for sports properties worldwide. NSM is dedicated to building long-term
relationships with clients through exceptional management of the properties
represented and by maximizing revenue growth through its corporate
relationships. NSM's high-level sales executives have a proven track record of
exceptional revenue growth and management of the sports properties
represented. NSM represents more than 40 collegiate clients, among them
Brown University, California State University and Florida Atlantic University. For more information about Nelligan
Sports Marketing, please visit www.nelligansports.com.