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On the spot
Alisa Miller Davis

UT Arlington affiliation: 1989 graduate (bachelorís degree in kinesiology) and player on the softball team

Interrupted: 12:52 p.m. Feb. 15 in the E.H. Hereford University Center Bluebonnet Ballroom at the launch of UT Arlingtonís new brand

Why did you decide to come to the brand launch?
I was invited, and Iím president of the Athletics Alumni Chapter. Weíve been involved from the beginning, as you could see from the participation of the athletes today. Iím curious and Iím excited and Iím all the things youíre supposed to be about an occasion like this.

What did you think of the event?
I was glad to see a lot of students here. I know they were really interested to see what was going on. I had no idea what to expect. Iíve never been to a brand launch before, and I was very open to what might be happening. The crowd was very receptive. With the president and all the hoopla, it was very exciting.

What did you have to eat?
I didnít get any. I was just happy to get in.

Whatís your opinion of the branding initiative?
Iím sure there were lots of people putting this together. There were extensive surveys done, and they had lots of ideas on how to design and market the product. They wanted something fresh that would also have longevity to it because you canít keep rebranding all the time. Iím looking forward to seeing how the community accepts it.

What are you doing these days?
Iím the assistant director of development for the All Church Home for Children in Fort Worth. So I donít really use my kinesiology degree. Thereís probably a statistic on that, how many do or donít.

Any final thoughts on the ďBe A MaverickĒ campaign?
Iím impressed with the thorough approach that was taken in the planning stages. Such a variety of groups and individuals were surveyed to get the information used to make the launch. So many groups were provided the information and in such a thoughtful way. The release in stages also demonstrates absolute attention to the process. Everything about it has been so well-planned, thought out, looked at, discussed, shared Ö on and on and on. Iím super-impressed with that part of the entire event.

— Jim Patterson

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