5. How much of UTA Magazine do you read?
           
  Count Percent Percent  
All 31 15.2% 16.6%  
Most 92 45.1% 49.2%  
Portions 64 31.4% 34.2%  
Subtotal 187 91.7% 100.0%  
Did not respond 17 8.3%    
Total 204 100.0%    
         
   
   
6. Do you read the following sections of UTA Magazine?
   
  Count Percent Percent  
a. Forethought (editor's column) Read it 98 48.0% 54.4%  
Do not read 60 29.4% 33.3%  
Not familiar with section 22 10.8% 12.2%  
Subtotal 180 88.2% 100.0%  
Did not respond 24 11.8%    
Total 204 100.0%    
b. Letters to the Editor Read it 106 52.0% 58.6%  
Do not read 64 31.4% 35.4%  
Not familiar with section 11 5.4% 6.1%  
Subtotal 181 88.7% 100.0%  
Did not respond 23 11.3%    
Total 204 100.0%    
c. President's Message Read it 134 65.7% 74.0%  
Do not read 40 19.6% 22.1%  
Not familiar with section 7 3.4% 3.9%  
Subtotal 181 88.7% 100.0%  
Did not respond 23 11.3%    
Total 204 100.0%    
d. Campus Buzz (University news) Read it 143 70.1% 79.4%  
Do not read 25 12.3% 13.9%  
Not familiar with section 12 5.9% 6.7%  
Subtotal 180 88.2% 100.0%  
Did not respond 24 11.8%    
Total 204 100.0%    
e. Feature stories Read it 171 83.8% 92.9%  
Do not read 11 5.4% 6.0%  
Not familiar with section 2 1.0% 1.1%  
Subtotal 184 90.2% 100.0%  
Did not respond 20 9.8%    
Total 204 100.0%    
f. Re:  Search (faculty research) Read it 128 62.7% 70.7%  
Do not read 40 19.6% 22.1%  
Not familiar with section 13 6.4% 7.2%  
Subtotal 181 88.7% 100.0%  
Did not respond 23 11.3%    
Total 204 100.0%    
           
           
6. Do you read the following sections of UTA Magazine?
   
  Count Percent Percent  
g. The Score (sports report) Read it 85 41.7% 47.2%  
Do not read 81 39.7% 45.0%  
Not familiar with section 14 6.9% 7.8%  
Subtotal 180 88.2% 100.0%  
Did not respond 24 11.8%    
Total 204 100.0%    
h. Alumni Association news Read it 136 66.7% 73.9%  
Do not read 38 18.6% 20.7%  
Not familiar with section 10 4.9% 5.4%  
Subtotal 184 90.2% 100.0%  
Did not respond 20 9.8%    
Total 204 100.0%    
i. Class notes Read it 122 59.8% 66.7%  
Do not read 47 23.0% 25.7%  
Not familiar with section 14 6.9% 7.7%  
Subtotal 183 89.7% 100.0%  
Did not respond 21 10.3%    
Total 204 100.0%    
j. In Memoriam (obituaries) Read it 124 60.8% 67.4%  
Do not read 51 25.0% 27.7%  
Not familiar with section 9 4.4% 4.9%  
Subtotal 184 90.2% 100.0%  
Did not respond 20 9.8%    
Total 204 100.0%    
k. Yesteryear (University history) Read it 152 74.5% 81.7%  
Do not read 28 13.7% 15.1%  
Not familiar with section 6 2.9% 3.2%  
Subtotal 186 91.2% 100.0%  
Did not respond 18 8.8%    
Total 204 100.0%    
           
           
           
7. About how much time do you spend reading each issue?
           
  Count Percent Percent  
More than 2 hours 9 4.4% 4.7%  
1 to 2 hours 43 21.1% 22.4%  
30 minutes to 1 hour 93 45.6% 48.4%  
Less than 30 minutes 47 23.0% 24.5%  
Subtotal 192 94.1% 100.0%  
Did not respond 12 5.9%    
Total 204 100.0%    
           
           
           
8. After you finish a current issue of UTA Magazine, what do you normally do with it?
           
  Count Percent Percent  
Save it 39 19.1% 20.9%  
Pass it along 25 12.3% 13.4%  
Save portions 13 6.4% 7.0%  
Discard 104 51.0% 55.6%  
Other 6 2.9% 3.2%  
Subtotal 187 91.7% 100.0%  
Did not respond 17 8.3%    
Total 204 100.0%    
           
           
           
9. Rate these statements about UTA Magazine on a scale of 1 (Strongly Agree) to 5 (Strongly Disagree).
           
  Count Percent Percent  
a. It keeps me informed about UT Arlington 1 Strongly Agree 107 52.5% 56.9%  
2 59 28.9% 31.4%  
3 20 9.8% 10.6%  
4 2 1.0% 1.1%  
5 Strongly Disagree 0 0.0% 0.0%  
Subtotal 188 92.2% 100.0%  
Did not respond 16 7.8%    
Total 204 100.0%    
b. It strengthens my connection to UT Arlington 1 Strongly Agree 82 40.2% 44.1%  
2 55 27.0% 29.6%  
3 39 19.1% 21.0%  
4 8 3.9% 4.3%  
5 Strongly Disagree 2 1.0% 1.1%  
Subtotal 186 91.2% 100.0%  
Did not respond 18 8.8%    
Total 204 100.0%    
c. It makes me proud of my association with UT Arlington 1 Strongly Agree 95 46.6% 50.8%  
2 52 25.5% 27.8%  
3 32 15.7% 17.1%  
4 6 2.9% 3.2%  
5 Strongly Disagree 2 1.0% 1.1%  
Subtotal 187 91.7% 100.0%  
Did not respond 17 8.3%    
Total 204 100.0%    
d. The content is relevant and current 1 Strongly Agree 83 40.7% 44.4%  
2 83 40.7% 44.4%  
3 18 8.8% 9.6%  
4 3 1.5% 1.6%  
5 Strongly Disagree 0 0.0% 0.0%  
Subtotal 187 91.7% 100.0%  
Did not respond 17 8.3%    
Total 204 100.0%    
           
           
           
10.Rate the quality of UTA Magazine on the following:
           
  Count Percent Percent  
a. Writing Excellent 47 23.0% 24.9%  
Very Good 96 47.1% 50.8%  
Good 39 19.1% 20.6%  
Fair 1 0.5% 0.5%  
Poor 0 0.0% 0.0%  
No Opinion 6 2.9% 3.2%  
Subtotal 189 92.6% 100.0%  
Did not respond 15 7.4%    
Total 204 100.0%    
b. Content Excellent 42 20.6% 22.2%  
Very Good 80 39.2% 42.3%  
Good 57 27.9% 30.2%  
Fair 6 2.9% 3.2%  
Poor 0 0.0% 0.0%  
No Opinion 4 2.0% 2.1%  
Subtotal 189 92.6% 100.0%  
Did not respond 15 7.4%    
Total 204 100.0%    
c. Photography Excellent 64 31.4% 33.9%  
Very Good 65 31.9% 34.4%  
Good 51 25.0% 27.0%  
Fair 6 2.9% 3.2%  
Poor 0 0.0% 0.0%  
No Opinion 3 1.5% 1.6%  
Subtotal 189 92.6% 100.0%  
Did not respond 15 7.4%    
Total 204 100.0%    
d. Art / Illustrations Excellent 51 25.0% 27.3%  
Very Good 61 29.9% 32.6%  
Good 57 27.9% 30.5%  
Fair 8 3.9% 4.3%  
Poor 0 0.0% 0.0%  
No Opinion 10 4.9% 5.3%  
Subtotal 187 91.7% 100.0%  
Did not respond 17 8.3%    
Total 204 100.0%    
e. Overall design / format Excellent 56 27.5% 29.6%  
Very Good 74 36.3% 39.2%  
Good 49 24.0% 25.9%  
Fair 5 2.5% 2.6%  
Poor 0 0.0% 0.0%  
No Opinion 5 2.5% 2.6%  
Subtotal 189 92.6% 100.0%  
Did not respond 15 7.4%    
Total 204 100.0%    
           
           
           
           
           
10.Rate the quality of UTA Magazine on the following:
           
  Count Percent Percent  
f. Readability of type Excellent 59 28.9% 31.7%  
Very Good 80 39.2% 43.0%  
Good 41 20.1% 22.0%  
Fair 3 1.5% 1.6%  
Poor 0 0.0% 0.0%  
No Opinion 3 1.5% 1.6%  
Subtotal 186 91.2% 100.0%  
Did not respond 18 8.8%    
Total 204 100.0%    
           
           
           
11. Do you read the online version of UTA Magazine at www.uta.edu/utamagazine?
           
  Count Percent Percent  
Yes 6 2.9% 3.4%  
No 106 52.0% 60.6%  
I didn't know there is an online version 63 30.9% 36.0%  
Subtotal 175 85.8% 100.0%  
Did not respond 29 14.2%    
Total 204 100.0%    
           
           
           
           
12. Do you prefer to read the magazine online or in a printed format?
           
  Count Percent Percent  
Online 8 3.9% 4.4%  
Printed format 175 85.8% 95.6%  
Subtotal 183 89.7% 100.0%  
Did not respond 21 10.3%    
Total 204 100.0%