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Design Guidelines

Guideline #1: Layout/Text Hierarchy When designing a poster/flyer, please type out your text before you begin designing the document. Make sure that your text is organized in way that is clear and easily understandable. Make sure that your reader will be able to understand what you're communicating at first glance. Your most important text (title, date/time/location) should be the largest/most prominent.

Guideline #2: General Messaging
Make sure that you explain the message you are conveying. If you are advertising a new program, new service, showcasing a photo that is unclear, etc. briefly explain what it means.

Guideline #3: Artwork/Photos
Do not use clipart and or pixelated/blurry photos. Also, do not use inappropriate photos, which can include memes, photos related to alcohol, violence, etc. Always try to use actual photos from programs/events or photos of campus. You can access photos from the UTA Magazine Flickr gallery.

Guideline #4: Departmental Logos
Make sure that your departmental logo is not in a white box. You can eliminate the white box by using an .eps or .ai version of your logo. You will need to have Adobe Creative Suite to open/use these types of files.

Guideline #5: UT Arlington Logos
UT Arlington faculty/staff can download many versions of the UT Arlington logos/mascot marks at www.uta.edu/identity. Please do not alter these logos in any way. This means do not change the logo colors, stretch them, combine them into other pieces of artwork, etc.

Guideline #6: Acronyms
Spell out any acronyms or any kind of internal jargon. Make sure that your reader will understand all of your messaging.

Guideline #7: Spelling
Be sure to double check your document for any kind of spelling/grammatical errors.

Guideline #8: Program Data
If you're advertising an event/program, make sure that you include the DATE, TIME, LOCATION, and CONTACT INFORMATION. Also - if registration is required, include registration information and the deadline to register by. If your event is only for a certain group of people - make sure that you include that information on your collateral.

Guideline #9: Colors
If your material/shirt/promo item is for a large University-wide event/campus tradition and or staff/student staff apparel, you must use the colors blue, orange, and white. See www.uta.edu/identity for information on the exact color codes.