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Benefits
Why Join the AMA?
Professional Development
Through its 500 professional and
collegiate chapters, the AMA serves its members by enhancing their
professional career development. AMA chapters sponsor meetings,
workshops and seminars that allow members to interface with the leading
innovators and thinkers in business, research and academia. Chapter
meetings provide a forum to expand personal and professional contacts by
networking with area marketing professionals from the full range of
industries.
Continuing Education
Through seminars, workshops and more
than 25 national conferences held in locations across the country, the
AMA continually upgrades the knowledge and skills of its members.
Programs topics include customer satisfaction measurement,
microcomputers, research, promotion, business-to-business marketing and
more.
Magazines & Journals
The AMA Publishing Group produces
eight business magazines and scholarly journals designed to enhance your
professional development and keep you in tune with the latest research
and trends in various fields and industries. Marketing News is a
biweekly magazine featuring new ideas and developments in marketing. Our
quarterly business magazines keep you abreast of the latest research and
theory regardless of your field:
Marketing
Management
Marketing
Research
Marketing
Health Services
The AMA's four leading-edge journals
provide professionals with scholarly ideas:
Journal of
Marketing
Journal of
Marketing Research
Journal of
International Marketing
Journal of
Public Policy & Marketing
AMA International Member and
Marketing Services Guide is comprehensive guide of marketing services
and AMA members.
Information Center
The AMA provides a reference center
with more than 5,000 books, 3,000 indexed articles and 100 periodicals
on marketing issues. Personalized services include bibliographic
searches and a Software Review Center with a demonstration disc library
of more than 210 titles.
Shadow Day
What is it really like? With the
Shadow Day program students are matched with business executives for a
day of on-site marketing.
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