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The Vice President for Research and Dean of Graduate Studies, via the Office of Technology Transfer, is emphasizing two monetary aspects of Intellectual Properties:
1.   Increased Research Funding
  • Use intellectual properties to attract more external research funding
  • Use intellectual properties to develop long term university - industry relationships
2.   Intellectual property royalties
  • Responsible stewardship of public funding used to create intellectual properties
  • Encourage and reward faculty and employees, and students
Note the emphasis on increased research funding as opposed to royalties.