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INTELLECTUAL PROPERTIES IN SOCIETY AND COMMERCE

Surf the third wave or be washed away!
The book, The Third Wave, by Heidi and Alvin Toffler postulates the wave theory of historical and industrial progress.
  • The first wave of societal and industrial orgranization relied on physical and military strength to control and develop resources and commerce.
  • The second wave relied on industrial and capital strength to control and develop resources and commerce.
  • The third wave is postulated by the Tofflers to be dependent upon the generation of ideas and the efficient collection and dissemination of information.
  • Based on this hypothesis:
       # Good ideas have power to generate commerce and move nations and are thus very valuable
       # Information availability and handling give the nation an advantage in commerce, industry, and society
Universities should and do deal with ideas related to the leading edge of society and technology.
Therefore, universities must move agressively to the center of the idea and information highway in order to assist the nation in the global competition of ideas and commerce, or
We must surf the third wave or be washed away!