Today is Wednesday, March 12, 2014
UT Arlington will have a major presence at Dallas Cowboys games this season. A 30-second commercial will run twice during each home game on 2,500 horizontal LCD television screens throughout Cowboys Stadium, including the suites.
"This ad, which is part of our new marketing campaign, presents UT Arlington in an entirely different light," says Jerry Lewis, vice president for communications. "I'm not aware of anything even remotely similar to this being done at other institutions around the country."
Additionally, a vertical version of the commercial will run 12 times per game on 300 other screens located on the concourses and the University will have exposure on the stadium's 360-degree "ribbon" in a stunning 60-second piece that uses this same look. The ribbon ad will run twice at each game (once pregame and once during the game). Additionally, a series of digital UT Arlington logo placements will run in strategic locations.
This is part of an evolving collaboration between the University and the Cowboys that will continue to grow over the years.
"We couldn't be more pleased with our partnership with the Dallas Cowboys organization," Lewis says. "They're a class act in every respect."