Marketing Research - Master's (MS)

DEGREE OVERVIEW

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.

ABOUT THE PROGRAM

• Offered weeknights in Arlington, the 36-credit hour MSMR program blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.
• Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.

LEARN MORE

• Admissions requirements
• Degree curriculum
• Degree information in the University Catalog
• Tuition estimator
• Program accreditation

CAREER OPPORTUNITIES

• Marketing Research Analyst
• Marketing Director
• Project Manager
• Senior Research Analyst
• Business Market Analyst

DEGREE OPTIONS

MS - Master of Science in Marketing Research

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields. The curriculum blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.

Download degree plan - Marketing Research - MS

WHY CHOOSE US?

• No. 17 Marketing Research program in U.S. (QS, 2020)
• Program internship opportunities
• AACSB accredited (top 5% of business programs globally)
• College of Business alumni network of over 55,000 and counting

GET STARTED

Take the next step toward investing in yourself by learning more about our Marketing Research - Master's (MS) program.

• Request Information