Due to the ongoing COVID-19 situation, we know that change is occurring on a daily basis. While we will miss meeting with you in person, we are still here for you. All graduate advising services in the College of Business will be conducted through virtual meetings and/or your UTA email. Please continue scheduling appointments with your program advisor. For general advising questions or needs, you may contact us at


WATCH: “MSMR Voices” offers a series of testimonials and interviews intended to provide you with a sense of what the M.S. in Marketing Research is all about.