Feelings Before Facts - Business researchers study emergency decision-making
In the beginning stages of the COVID-19 pandemic, people flooded stores, stocking up on essentials in case of a prolonged societal shutdown—including toilet paper. Soon, the nation was experiencing a toilet paper shortage.
According to Traci Freling and Ritesh Saini, both associate professors of marketing, it’s a perfect example of what their research previously uncovered: People are more likely to base medical emergency decisions on anecdotal information instead of facts when they feel anxious and vulnerable...
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