The Visual Communication Design curriculum is based on the understanding of problem solving relative to assigned, increasingly complex projects and experiences. Student designers are encouraged to actively research, analyze, plan, create, produce, evaluate, refine and reflect at each level of study. Students develop the ability to work in groups as well as individually on projects. In these situations students realize how to manage time and utilize resources to solve problems creatively. The merging of knowledge and creative experiences in an academic environment with industry-based processes, standards and culture is essential to the development of each individual designer.
Our Visual Communication Design students and graduates routinely receive local, state and national awards. Our students are employed by top design agencies/studios in the Dallas/Fort Worth metroplex and throughout the nation. Students in visual communication design have won over 132 state, regional, and national awards since 2001. With more than 300 students in the program, the largest in the Art and Art History Department, the visual communication design concentration continues to be one of our most well-known and active department communities.
“Graphic design is the profession that plans and executes the design of visual communication according to the needs of audiences and in the context for which communication is intended.” - American Institute of Graphic Arts
“Graphic designers apply what they have learned about physical, cognitive, social, and cultural human factors to communication planning and the creation of appropriate form that interprets, informs, instructs, and persuades. Graphic designers use various technologies as means for creating visual form and as an environment through which communication takes place. Graphic designers plan, analyze, create, and evaluate visual solutions to communication problems. Their work ranges from the development of strategies to solve large-scale communications problems, to the design of effective communication products, such as publications, computer programs, packaging, exhibits, and signage.” - National Association of Schools of Art and Design